Caju Creative Studio is a visual content studio in Noord Brabant, Netherlands, led by me, Fernanda, a versatile Brazilian creative with a Bachelor in Digital Design. During my University years I could explore different mediums and languages to express ideas, an experience of multidisciplinary practice in multimedia and audiovisual that shaped me as a creative professional.
The studio works with video production, photography, and design, in projects that bring ideas to life with intention and creativity.
Caju's mission is to help you tell your story the authentic way, combining storytelling and technical skills to make sure the results reflect the message you want to share with the world.
With a background in design and a passion for storytelling, we combine creative direction, thoughtful composition, and purposeful aesthetics to deliver visuals that resonate with the target audience.
Let’s create content that’s more than just beautiful, let’s make it meaningful.
What does Caju mean?
To talk about how Caju was born I need to take you back to my roots and talk a little about my grandma and my childhood backyard. I am from Fortaleza, a beach sunny city in the northeast region of Brazil.
I grew up having my grandma, my uncle and cousins as our neighbours. Our three houses shared the same piece of land. Our backyard was full of trees and one of my favorites was the cashew tree.
My grandma had planted that tree many decades before, when she used to sell the produce that she grew on that land in order to make ends meet.
Throughout my childhood that tree was like my playground and I loved climbing it and watching my grandma’s house from the top branches. To me that tree represents her love and effort, but also a fun and rewarding challenge to the kid I once was.
The cashew is also an iconic fruit in my region, so it is very representative of the Northeast of my country.
And when I thought about challenging myself to pursue my own creative business here in the Netherlands, which is something that requires love but also a lot of effort, it just made sense that I would call my studio Caju.
About Caju
I'm the multi-hyphenated creative type. Saying that feels like finally coming out as my true self.😊
-
I come from the sunny coastal city of Fortaleza, Ceara, Brazil. I strongly encourage you to google Fortaleza and fall in love.
-
I have a Bachelor's degree in Digital Design from the Federal University of Ceará.
Before that, I went to Law School, but I quickly realized that although I felt a sense of reward in helping people sort out their lives, I wasn’t enjoying myself and wasn’t entirely sure it was the path I wanted to follow.
Since graduating with my second university degree and working as a UX/UI Designer for over four years, I’ve continued to study cinematography, photography, marketing, animation, and other topics that interest me.
-
I love arts & handcrafts. At home I have a box full of clay, tools, paint, pencils, frames and more to feed the little handcrafting monster that lives inside me.
-
My husband and I are two adventurers who have always wanted to explore this beautiful wide world. He’s an experienced software engineer, and when a Dutch employer reached out with a job opportunity that involved relocating to the Netherlands, we took the leap. And just like that, we found ourselves in this amazing country!