Caju Creative Studio is a design & content studio in Noord Brabant, Netherlands, founded by me, Fernanda, a versatile Brazilian creative with a Bachelor in Digital Design. During my University years I explored different mediums and languages to express ideas, an experience of multidisciplinary practice in multimedia and audiovisual that shaped me as a creative professional.

The studio works with video production, photography, design, and illustration in projects that bring ideas to life with intention, passion and creativity. With such a blend of skills, Caju is a one-stop studio for brands that dare to aim for unique and out-of-the-curve content.

People don't care for robotic and generic content, they seek connection and creativity on their daily lives. Caju understands that and, driven by a passion for crafting delightful storytelling experiences, the studio brings the power of human inventiveness back into brand content.

About Caju

Backstory of Caju

To talk about how Caju was born I need to take you back to my roots and talk a little about my grandma and my childhood backyard. I am from Fortaleza, a beach sunny city in the northeast region of Brazil.

I grew up having my grandma and cousins as our neighbours. Our three houses shared the same piece of land. Our backyard was full of trees and one of my favorites was the cashew tree.

My grandma had planted that tree many decades before, when she used to sell the produce that she grew on that land in order to make ends meet.

Throughout my childhood that tree was like my playground and I loved climbing it and watching my grandma’s house from the top branches. To me that tree represents her love and effort, but also a fun and rewarding challenge to the kid I once was.

The cashew is also an iconic fruit in my region, so it is very representative of the Northeast of my country.

And when I thought about challenging myself to pursue my own creative business here in the Netherlands, which is something that requires love but also a lot of effort, it just made sense that I would call my studio Caju.

I started my own creative business after moving from Brazil to the Netherlands, and in that restart process I learned, firsthand, what it means to build something from scratch in a place where I had no connections, was still learning the language, and needed to adapt professionally.

This experience keeps teaching me about creativity, strength, and resilience, and that’s exactly what I translate into both content and craft: using my multidisciplinary expertise in design and content production to help others communicate their brands in a more compelling, human, personality-driven way.

To me, each person’s story is a powerful resource: it sets their communication apart, brings truth to what they share, and creates real connection with their audience.

  • I come from the sunny coastal city of Fortaleza, Ceara, Brazil. I strongly encourage you to google Fortaleza and fall in love.

  • I have a Bachelor's degree in Digital Design from the Federal University of Ceará.

    Before that, I went to Law School, but I quickly realized that although I felt a sense of reward in helping people sort out their lives, I wasn’t enjoying myself and wasn’t entirely sure it was the path I wanted to follow.

    Since graduating with my second university degree and working as a UX/UI Designer for over four years, I’ve continued to study cinematography, photography, marketing, animation, and other topics that interest me.

  • I love arts & handcrafts. At home I have a box full of clay, tools, paint, pencils, frames and more to feed the little handcrafting monster that lives inside me.

    I also love animation picture films, and enjoy collecting art books from my favorite animation movies. I’m a bit of a gamer as well, but recently I’ve been getting into board and card games more than video games.

    I’m obsessed with music and consider it a universal language. I can’t go one single day without listening to music. But please don’t ask me what my favourite music genre is, I can’t pick and choose only one, I listen to everything you can imagine.

    Staying home to watch a good movie or series is one of my favourite things to do. Top that with a sushi platter?? OMG 🤩

  • My husband and I are two adventurers who have always wanted to explore this beautiful wide world. He’s an experienced software engineer, and when a Dutch employer reached out with a job opportunity that involved relocating to the Netherlands, we took the leap. And just like that, we found ourselves in this amazing country!

  • From an early age, my passion for stories has drawn me to illustration, design, cinematography, photography, creative writing and more. These multiple interests make me an all-round creative storyteller who is no longer willing to shrink into one tiny box, and Caju is the result of that realization. 😄

Let’s work together.

Interested in working together? Fill out some info and we will be in touch shortly! I can't wait to hear from you!