Having a brand strategy is how you understand who you are as a brand.

The Complete Brand service includes the Branding Workshop, a crucial step to the development of your Brand Strategy and the Visual Identity Design to make sure you have both a strong strategy and a bold and recognizable visual identity for your brand.

We’ll meet online for a 2 hour focused workshop in which we uncover your brand’s DNA through a series of activities that help you give structure to your wildest ideas.

• Branding Workshop: This workshop focuses on defining the core of your brand, its purpose, values, voice, and unique positioning in the market. It’s about uncovering the why, how, and what of your brand, before any visual design begins. It helps you build a strong foundation that guides all creative decisions moving forward.

• Brand Strategy document with your brand’s DNA to help you stay consistent in your communication;

• Visual Identity Design: I’ll craft your brand’s look and feel based on our brand strategy. You get logo, color palette and typography to finally give a visual identity to your brand!
  
  Duration: 4-5 weeks
  

I’ll craft a visual identity that captures your brand’s values and personality, making it distinctive, cohesive, and instantly recognizable:

• Branding Briefing

  I'll provide you with a questionnaire to gather information about your brand, your values and goals. Your response will help me better understand the creative direction and the foundation I'll follow to create your tailored-made visual identity.

• Logo Variations

  I will provide a primary logo, a secondary logo, and an iconmark logo for your brand.

• Typography

  A good typography pairing is essential to convey your brand's personality and message. This will include two typefaces that are suggestions, not requirements. The client is responsible for purchasing fonts, but I always try to find free commercial fonts as a starting point.

• Color Palette

  The relevance of the colors to reflect a brand's aesthetic is one of the most important aspects of a visual identity.

• 1 Revision

  If you need more than 1 revision, a hourly rate is added.

• Brand Guidelines Sheet

  • A one-page visual document that outlines the key elements of your brand’s identity. It contains logo, color palette, fonts, and overall style. It helps you (and anyone working with your brand) stay consistent across all your materials, from social media to packaging.

  Duration: 3-4 weeks