Crafting a compelling brand design is more than just aesthetics🌟 Having a brand strategy is how you understand who you are as a brand. The Brand Positioning service does not include logo design.

To offer a solid and professional brand positioning service, Caju Creative Studio partners with an experienced specialist in brand strategy.

This service focuses on defining the core of your brand, its purpose, values, voice, and unique positioning in the market. It’s about uncovering the why, how, and what of your brand, before any visual design begins. It helps you build a strong foundation that guides all creative decisions moving forward.

- Duration can vary from 4-5 weeks

*Please note that the timeline for your project may vary based on its unique requirements and the speed of communication in which feedback is received.

I'll craft the visual identity that perfectly reflects your brand values and personality, ensuring that it is beautiful, consistent and recognizable! This service can be either the next step after the Brand Posiotining or the minimum essential required to get your brand visuals up and running without the complete brand positioning phase.

What is included?

• Branding Briefing

  I'll provide you with a questionnaire to gather information about your brand, your values and goals. Your response will help me better understand the creative direction and the foundation I'll follow to create your tailored-made visual identity.

• Moodboard

  A moodboard is like a white board for creative direction. I'll create our moodboard and you'll populate it with your aesthetic preferences for your brand, providing me with references you think align with your vision.

• Logo Variations

  I will provide a primary logo, a secondary logo, and an iconmark logo for your brand.

• Typography

  A good typography pairing is essential to convey your brand's personality and message. This will include two typefaces that are suggestions, not requirements. The client is responsible for purchasing fonts, but I always try to find free commercial fonts as a starting point.

• Color Palette

  The relevance of the colors to reflect a brand's aesthetic is one of the most important aspects of a visual identity. I will curate a color palette with 3-5 colors that aligns with your brand!

• 2 Revisions

  If you need more than 2 revisions, a hourly rate is added.

• Brand Guidelines Sheet

  • A one-page visual document that outlines the key elements of your brand’s identity. It contains logo, color palette, fonts, and overall style. It helps you (and anyone working with your brand) stay consistent across all your materials, from social media to packaging. Think of it as a cheat sheet for keeping your brand looking and feeling cohesive everywhere

- Logo design process typically takes between 3-4 weeks

*Please note that the timeline for your project may vary based on its unique requirements and the speed of communication in which feedback is received.